Filip is no stranger to the art of magic and illusion as his father is one of the most recognized personas in their field and successful winner of numerous magic contests around Europe. His son started with his first performance at the age of 12 and has more than 800 shows behind him today. But for Filip magic is definitely more than just a job. It is a lifestyle, a unique possibility to express himself and share his unique vision of the world with all the people who are ready to listen. We only hope that after partnering with us, even more, magic-enthusiasts around Europe will be mesmerized by his spells.
After deciding on the general concept for Filip’s new brand identity we ran a series of photoshoots and even filmed a short promotional video. It was an engaging yet challenging process due to the high number of magic tricks he wanted to include in the promo and technicalities connected to the filming process. In fact, film production was so demanding we even made a separate post for it where we explain all the nuances with capturing magic tricks on camera – feel free to read it in our blog 🙂
Photography also required a lot of skill and dedication, but in the end, it all was totally worth it as the final result exceeded all our expectations. The pictures used in the catalog and on the website serve as an integral part of the entire brand we created and allow people to get a general understanding of the magician and his craft before meeting him in person.
Although Filip had already had a website, we agreed that it will be better to create a brand new one, which will complete the new identity we developed and match the newly discovered persona we built. By adding simple animation to some of the pictures we managed the page to look not only mysterious but also inviting and slightly closer to the user.
What it comes to UX & UI, the website is very intuitive and easy to navigate. We wanted to highlight the fact that it’s pretty much a one-man show and that Filip Piestrzeniewicz is not only the artist behind the brand – he is the brand. Which is why he himself is present in the background of the pages at all times. One way or another.
The website itself is the business card, portfolio, and the medium for the illusionist to present himself in the most sincere yet professional way. If spending 2 minutes scrolling through the fog spreading around your screen and reading about Filip’s latest achievements in the world of magic & illusion doesn’t appeal to the inner child waiting for the magic trick to amaze them – we don’t know what will.
Working with Filip has been very useful for us as a company, as he alone provided us a trifold challenge as we had to create the identity that will perfectly match the artist, his personal brand and the small business behind it. More importantly, unlike most of our projects, here we had a chance to fully set our inner artists free and not to settle for simple minimalism. Instead, everything had to be like a good performance – inviting and thrilling, yet also intriguing enough to make the people who come across it excited about seeing all of it live.
Moreover, we had a unique opportunity to see how the technique behind the magic tricks really works and we won’t be as easily fooled anymore!