fdirect – Rebranding of Foxfoto – I LIKE ART


Rebranding of Foxfoto – the biggest photography equipment wholesale trader in Poland

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Previously known as FoxFoto, fdirect is the leader on photographic gear market in Poland. The brand needed, however, a refreshed look, that would correspond to the ever-changing modern world. Hence, we were asked to provide FoxFoto with the whole rebranding pack.


  • Branding
  • Naming
  • Print materials
  • UI/UX
  • Web Design
  • Web Development


We have bet on a simple typography logotype, that has been enhanced with a small graphic element.


The next steps were to design all needed branding elements: stationery and business cards but also some more advanced ones, for instance, a duck tape that is used to tape all packages.

UI/UX, Webdesign & Webdevelopment

As the brand’s new look has emerged, we had to ensure that the website was dressed as good as anything else. We have designed the new layout and also were responsible for the front-end part of the overall web development process.