Previously known as FoxFoto, fdirect is the leader on photographic gear market in Poland. The brand needed, however, a refreshed look, that would correspond to the ever-changing modern world. Hence, we were asked to provide FoxFoto with the whole rebranding pack.
We have bet on a simple typography logotype, that has been enhanced with a small graphic element.
The next steps were to design all needed branding elements: stationery and business cards but also some more advanced ones, for instance, a duck tape that is used to tape all packages.
As the brand’s new look has emerged, we had to ensure that the website was dressed as good as anything else. We have designed the new layout and also were responsible for the front-end part of the overall web development process.