We have decided to emphasize the name “Central Park Apartments”, which is positive pick-up. Adding a subtle graphic had allowed the logo to function on various elements.
With the complex branding process, we designed all the necessary graphic elements and marketing materials, in line with the positive brand strategy. The goal was to make the brand, and hence and its apartments, closely associate with modernity, prestige, and uniqueness. Apart from the typical branding features, we have created an advertising video.
We have focused the most on showing how the project interacts with its surroundings, as well as revealing Central Park Apartments’ identity to the audience. The video material itself was created with time-lapse and stop-motion techniques, with some of the shots also taken by a drone.