I LIKE ART Branding Process™ – I LIKE ART

I LIKE ART Branding Process™

We are a creative digital agency with more than 7 years of experience. Our main goal is to help small and medium businesses to grow by providing them with stunning identities on various mediums.

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Over the years we had a chance to work with all sorts of industries, so we do not limit ourselves to one particular field. Instead, we are always up for the exciting challenges in all the possible spheres because we are always certain in the successful final result.

But we do not rely on chance or take pride based on nothing but our self-esteem. Instead, we base the evaluation of our performance on the positive feedback of our satisfied clients. Advanced and improved over the years it has turned into I LIKE ART Branding Process - the unique approach which allows us to say we are the best. And your projects are in good hands.

Here’s how it usually goes:

Intro

We schedule a short call with the client to discuss the most important touchpoint of the upcoming project, once again get over the brief, and cover all the important aspects of our future cooperation.

Market Analysis

The team, selected to work on your assignment runs an external analysis of the market, competitors, and trends to ensure the result will effectively stand out from the rest of the players in your industry. 

Personalization

The assigned project manager invites you for a face-to-face meeting (or a video call if it is too problematic for us to meet in real life) to discuss your vision of the final product. Whether it is a complete branding process or just one of the services we offer, we want to make sure that it is not only completed according to the external demand but that our clients’ personality and aspiration is reflected in the brand identity too. 

Strategy 

Once we have both the external environment overview and your personal input on what you would like to see in the end it’s time to develop the branding strategy. We approach every project by focusing on the final goal and listing a number of short specific steps that could help us get there. Then, according to the very basics of Design Thinking we re-think the draft, give it a fresh perspective and repeat it as many times as needed. 

Concept

Once we have a feasible strategy and tangible elements to look forward to, we create the overall concept of the project. Working in short Design Sprints allows us to achieve maximum productivity. Which is why by the time we present you our first concept suggestions you receive a   functional prototype rather than a simple draft. 

The rest of the steps depend on the scale of the project. But here is the most holistic version of our approach:

According to the concept previously agreed on our project manager teams up with the graphic designer and develop the brand’s color scheme, pattern, typography, etc. It is a highly creative process that usually allows us to choose a Key Visual – the main part of the brand that will be found throughout different brand elements. 

The remaining parts depend on the particular type of order. We are working with Brand Design, Web Development, Visualizations, as well as filmmaking and content creation – we try not to limit ourselves to one specific task because this way projects turn out more coherent. 

After the multiple tests, re-runs and adjustments and when we are finally satisfied with the result – prepare for the finalized brand book!

We guarantee the stunning result that will leave you speechless.

Here are some key values we offer here at I LIKE ART for the overall success of your brand

— Close cooperation with our clients on all levels 

— Fast & result-oriented execution

— Coherency throughout all the materials we develop

How much does it cost?

At I LIKE ART we strive for perfecting the Price/Quality ratio. So we made sure that the price range we currently offer is the best of both worlds for all the parties involved in the project. 

It is very important for us to see that our clients are sincerely satisfied with the results we provide because we always look forward to building long-term partnerships. 

At the moment we focus on the orders that require at least 1 month of stable work of the team we specifically assigned to each project. Agreeing on the adequate and fair price is a part of the first step in our process and one of the key points discussed during the introductory meeting/brief. However, different orders require a different amount of work which determines the number of employees needed for the project and the overall complexity of the task. Which is why we ask you for as many details as soon as possible. This way we can guarantee fair prices. 

We offer individual estimation for each project so the best thing to do right now is to contact us directly and discover the most optimal option for you! 

Who do we work with?

It is not uncommon for branding agencies to cooperate with only selected industries. Like everything in life, it has its pros and cons. However, we are the kind of people who don’t want to settle for less, meaning that we don’t really limit ourselves to one specific sphere. 

Our partners come from all sorts of backgrounds – we worked with the businesses in real estate, hotels & restaurants, personal brands, and many others. So if you’re doubting if we are the right agency for you – look no more! 

Now, let me explain. We do have more experience in some areas than others, but the core essence of our branding process is research. And it doesn’t really matter if we did five similar projects or you are our first client in your field because either way, the very first thing we will do is to run an extensive analysis of the entire branch and the latest trends within it. 

The Art of Branding

The last thing we would like to address is the concept of art itself. 

Our scope of services includes different elements of branding, graphic design, web design & development. However, it is much more than that. By creating your brand identities (your just certain elements within those) we are sharing the best features of your products with the world. So, of course, we want to present it in the best light possible!

Our team is full of inspired and creative people who are willing to share not only their skill with you – but also their talent! Because the best results occur once imagination, professionalism and knowledge meet. 

Weranda Home Logo
Apartamenty Dolny Sopot Logo
Mustiq logo
Kwiaty Bawelny
Srebrzynska Park logo

And that is art!

If you read all the way until here – I believe we got your attention. If you’re still in doubt whether or not to take action – don’t worry! After all, in the worst case, you will receive a free expert opinion and move on with your life. And if you were waiting for some sort of a sign to change something about the way people see your product – this is it! 

Do you need a branding agency?

Our team is always ready to answer all of your questions and free you from any doubts! It never hurts to ask and maybe we are exactly what you need right now!